How to Choose a Domain Name Tips

As Published in Ezine Articles, reference http://ezinearticles.com/?id=3460666

Tips on How to Choose a Domain Name


How to choose a domain name is not as straight forward as you would think, there are 1000's of domain names being used, that have no bearing on what the site owner is planning to market, whether that be a service or a product.

For example SCS is a well known soft furnishing company, based in the UK and there website is SCS.co.uk, this domain name just does not jump off the page and say, "sofas for sale", that is because the company was founded before the onset of the internet marketing, so although they have a website, it would be quite difficult around the name, so their marketing effort are centered elsewhere, no-one could have imagined how big, internet marketing would become.
On the contrary choosing a domain name for the one of the largest toy distributers in the world, ToysRus, was easy as there website is, yes, you guessed it ToysRus.com. This alone has helped it become a global phenomenon in the market of selling toys, and therefore there internet marketing strategy is much easier than the example with the sofas above.
So what is my point? if you can obtain a domain name that contains your primary keyword phrase, then that would give you the best chance of obtaining a good ranking, in the search engines, which in real terms would mean you are on Oxford street in London rather than a back street in Manchester, more traffic equates to more revenue.

If you are unable to achieve the primary keyword phrase as 1 word, then try splitting it and use hyphens, this will do no harm from an SEO point of view, apart from the obvious that if someone typing your domain should omit the hyphens, they would end up at your direct competitor, not good!

If you have spent anytime at all building up a business and you have absolutely got to have that domain name, then you could always try contacting the current owner, using the whois registry and request to purchase it from them, assuming they would be prepared to sell it to you, you might find it could cost a premium amount of cash.

But if you are just starting out, then a cheaper alternative, might be your best option.
There will be more tips to follow, on how to choose a domain name that will work for you, use my domain appraisal software, contact me at choose a domain name.