As Published in Ezine Articles, reference http://ezinearticles.com/?id=3460666
Tips on How to Choose a Domain Name (Part 2)
How to choose a domain name is not as easy as you may think, there are a few things, you might want to consider before registering a domain name. Don't jump straight in with the first thing that comes to mind.
Does your preferred domain name of choice, tie in with the name of you business or product that you are offering, for example ToysRus, is an example of a domain name that clearly states what it is offering. However if TRU had been chosen instead, then that would have been far less obvious to the potential visitor and therefore, it would have given far less ranking ability in the search engines. As the domain name itself, is the first place, the search engines will look at, to give it, its initial ranking score. So when choosing a domain name, try and get your business name or service in as few a words as possible.
Check with your domain registrar, if the domain name of choice and more importantly if it is available, you may find that the shorter the domain name, the more expensive they become, especially in profitable niches, for example, if you are involved in the dating niche, and you want to use findlove, I would suggest that that particular name would be un-available and also the cost would be prohibitive, because, right from the offset it describes the owners business intent and also would provide good ranking, however all is not lost as hyphens can be used to separate the wording, so find-love or even find--love may be available in this particular example, as these would do the same job without to much detriment to there ranking ability, however as discussed in a previous article, if a visitor was to type the domain name manually, and omitted the hyphens, they would end up at you competitors website, which is obviously not good for business.
I would not recommend the use of underscores, this is a discussion for a future article.
I have extensively tested the above statements, without much or any detriment to my ranking.
There will be more tips to follow, on how to choose a domain name that will work for you, use my domain appraisal software, contact me at choose a domain name also view my Free WP Offer
Wednesday 30 December 2009
How to Choose a Domain Name Tips
As Published in Ezine Articles, reference http://ezinearticles.com/?id=3460666
Tips on How to Choose a Domain Name
How to choose a domain name is not as straight forward as you would think, there are 1000's of domain names being used, that have no bearing on what the site owner is planning to market, whether that be a service or a product.
For example SCS is a well known soft furnishing company, based in the UK and there website is SCS.co.uk, this domain name just does not jump off the page and say, "sofas for sale", that is because the company was founded before the onset of the internet marketing, so although they have a website, it would be quite difficult around the name, so their marketing effort are centered elsewhere, no-one could have imagined how big, internet marketing would become.
On the contrary choosing a domain name for the one of the largest toy distributers in the world, ToysRus, was easy as there website is, yes, you guessed it ToysRus.com. This alone has helped it become a global phenomenon in the market of selling toys, and therefore there internet marketing strategy is much easier than the example with the sofas above.
So what is my point? if you can obtain a domain name that contains your primary keyword phrase, then that would give you the best chance of obtaining a good ranking, in the search engines, which in real terms would mean you are on Oxford street in London rather than a back street in Manchester, more traffic equates to more revenue.
If you are unable to achieve the primary keyword phrase as 1 word, then try splitting it and use hyphens, this will do no harm from an SEO point of view, apart from the obvious that if someone typing your domain should omit the hyphens, they would end up at your direct competitor, not good!
If you have spent anytime at all building up a business and you have absolutely got to have that domain name, then you could always try contacting the current owner, using the whois registry and request to purchase it from them, assuming they would be prepared to sell it to you, you might find it could cost a premium amount of cash.
But if you are just starting out, then a cheaper alternative, might be your best option.
There will be more tips to follow, on how to choose a domain name that will work for you, use my domain appraisal software, contact me at choose a domain name.
Tips on How to Choose a Domain Name
How to choose a domain name is not as straight forward as you would think, there are 1000's of domain names being used, that have no bearing on what the site owner is planning to market, whether that be a service or a product.
For example SCS is a well known soft furnishing company, based in the UK and there website is SCS.co.uk, this domain name just does not jump off the page and say, "sofas for sale", that is because the company was founded before the onset of the internet marketing, so although they have a website, it would be quite difficult around the name, so their marketing effort are centered elsewhere, no-one could have imagined how big, internet marketing would become.
On the contrary choosing a domain name for the one of the largest toy distributers in the world, ToysRus, was easy as there website is, yes, you guessed it ToysRus.com. This alone has helped it become a global phenomenon in the market of selling toys, and therefore there internet marketing strategy is much easier than the example with the sofas above.
So what is my point? if you can obtain a domain name that contains your primary keyword phrase, then that would give you the best chance of obtaining a good ranking, in the search engines, which in real terms would mean you are on Oxford street in London rather than a back street in Manchester, more traffic equates to more revenue.
If you are unable to achieve the primary keyword phrase as 1 word, then try splitting it and use hyphens, this will do no harm from an SEO point of view, apart from the obvious that if someone typing your domain should omit the hyphens, they would end up at your direct competitor, not good!
If you have spent anytime at all building up a business and you have absolutely got to have that domain name, then you could always try contacting the current owner, using the whois registry and request to purchase it from them, assuming they would be prepared to sell it to you, you might find it could cost a premium amount of cash.
But if you are just starting out, then a cheaper alternative, might be your best option.
There will be more tips to follow, on how to choose a domain name that will work for you, use my domain appraisal software, contact me at choose a domain name.
Monday 14 December 2009
Mail Lead Generation
Today’s economic climate in the doldrums of recession, consequently people are expecting more of the multi-national companies and corporations to downsize even further than they have, we have reached a situation whereby many people ate turning towards home based opportunities to secure a future. One of the most infuriating undertakings I have recently been witness to is with the growing demand for legitimate business opportunity leads, many established internet lead generating sites are double and triple selling their so called legitimate captured leads. This being a total rip off.
How to get around this – well bypass the lead generating companies, again for a new internet user this will present a stumbling block through the lack of knowledge, yes I was in that position a year ago using a trusted site, decided to do a check on my own dedicated capture advert, great stuff I thought when my name appeared in my subscriber list, however what followed was much to my dis-trust. I received no less than 4 phone calls from different advertisers including a handful of follow up emails (within an 8 hour period).
What does this tell you about paying for genuine leads when your details get sold to more than 1 genuine business? Needless to say my account was closed within a matter of hours.
I refused to pay over $2.50 per genuine lead to get my own paid for “genuine” leads split over 5+ advertisers. That just goes to show that to the particular advertising site my lead is worth over $12.00. A total rip off. I could name and shame that particular site but that is not what I am about. Ok this happened with one reputable advertising site, the point of this is - keep your wits about you when buying leads.
The biggest problem with trying to generate your own leads is the fact very few people will actually know how to do this, or in fact even advertise their business successfully. One of the best ways we have found recently is by article writing and blogging.
Creating a well sought after blog can take some time to develop, however if you create an internet marketing system that will generate leads to follow up and convert into paid customers or product sales, duplication of your own system you will grow your business rapidly.
Gone are the days of marketing home based businesses via mail shots, flyers and inviting people to physical parties, or have they?
Maybe the physical parties have, however they may have been replaced by webinars but the old approach to marketing – newspaper adverts and flyers seem to be taking a turn into the popular sector again to promote on and offline products.
To get exactly what we expect from our own lead capture we created a new site to capture our own details, however this has only been around for several months, with the new launch saw some of our original successful subscribers advertising on our site to generate their own leads. It’s a win situation for all involved as the advertiser gets their own unique leads and we get the site presence and advertising fee. Job Done.
Posted by email from www.workfromhomeopportunities.biz team
Thanks Pete for the Content.
How to get around this – well bypass the lead generating companies, again for a new internet user this will present a stumbling block through the lack of knowledge, yes I was in that position a year ago using a trusted site, decided to do a check on my own dedicated capture advert, great stuff I thought when my name appeared in my subscriber list, however what followed was much to my dis-trust. I received no less than 4 phone calls from different advertisers including a handful of follow up emails (within an 8 hour period).
What does this tell you about paying for genuine leads when your details get sold to more than 1 genuine business? Needless to say my account was closed within a matter of hours.
I refused to pay over $2.50 per genuine lead to get my own paid for “genuine” leads split over 5+ advertisers. That just goes to show that to the particular advertising site my lead is worth over $12.00. A total rip off. I could name and shame that particular site but that is not what I am about. Ok this happened with one reputable advertising site, the point of this is - keep your wits about you when buying leads.
The biggest problem with trying to generate your own leads is the fact very few people will actually know how to do this, or in fact even advertise their business successfully. One of the best ways we have found recently is by article writing and blogging.
Creating a well sought after blog can take some time to develop, however if you create an internet marketing system that will generate leads to follow up and convert into paid customers or product sales, duplication of your own system you will grow your business rapidly.
Gone are the days of marketing home based businesses via mail shots, flyers and inviting people to physical parties, or have they?
Maybe the physical parties have, however they may have been replaced by webinars but the old approach to marketing – newspaper adverts and flyers seem to be taking a turn into the popular sector again to promote on and offline products.
To get exactly what we expect from our own lead capture we created a new site to capture our own details, however this has only been around for several months, with the new launch saw some of our original successful subscribers advertising on our site to generate their own leads. It’s a win situation for all involved as the advertiser gets their own unique leads and we get the site presence and advertising fee. Job Done.
Posted by email from www.workfromhomeopportunities.biz team
Thanks Pete for the Content.
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